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Celebrate World Kindness Day & Neurodiversity: Differently Perfect – Love Who You Are

A family with a mum, dad and two young children are sat on a bench outdoors smiling, they all have t-shirts from Differently Perfect with slogans that celebrate and normalise neurodiversity

Written by

Differently Perfect

Published on

November 13, 2024

Today is World Kindness Day, and we’re thrilled to feature Differently Perfect, a trailblazing fashion brand championing inclusivity and acceptance. This inspiring brand creates apparel that celebrates everyone’s unique beauty, empowering individuals of all abilities to embrace their differences. Their T-shirt and hoodie designs promote understanding, spark conversations, and serve as powerful symbols of empowerment for people with neurodiverse needs and beyond. Let’s hand it over to Abbas, the visionary behind Differently Perfect, to share more about his journey and the mission behind the brand.

The Journey to Differently Perfect: Inspired by Love and Resilience

Eight years ago, my life changed in unimaginable ways when my daughter, Aara, was born. Aara was diagnosed with Rubinstein-Taybi Syndrome—a rare genetic condition—and her presence has deeply reshaped my heart, my family, and my life’s purpose. Living with a child with special needs has been a journey of patience, empathy, and resilience. It’s taught us to celebrate victories that others might overlook and to find extraordinary beauty in moments that may seem ordinary. Our family has become a tight-knit team, advocating not just for Aara but for all individuals with special needs in our community.

When we first received Aara’s diagnosis, I was devastated. I feared for her future and worried about our family’s capacity to support her unique needs. But as I navigated the path from fear to acceptance, I had a profound realization: Aara’s differences are integral to who she is, wanting Aara to be different was essentially wishing away the very essence of who she is. Embracing her neurodiversity and needs became a source of strength, not only for our family but also for a broader mission—to foster understanding and inclusivity for all neurodiverse individuals.

A young girl sits on the floor next to a large, fluffy black dog who is lying down. The girl, dressed in a black long-sleeve shirt with "#MESS" written on it, looks attentively towards the left, her expression one of focus and curiosity. The dog appears relaxed and content. The room has wooden flooring and a homey feel.
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Creating Differently Perfect: Embracing the Beauty of Neurodiversity

Through our everyday challenges, Differently Perfect was born—a brand that celebrates the beauty of neurodiversity and challenges societal misconceptions. It started with a T-shirt line designed to bring visibility to behaviors often misunderstood by the public, like stimming, a common self-soothing behavior among neurodiverse individuals. One painful experience at the park, where Aara’s stimming attracted stares and whispers, was a turning point for us, it made us feel isolated. That experience inspired us to create clothing that promotes understanding, raises awareness about neurodiverse behaviours, and opens minds, aiming to create a society of understanding.

Over time, we expanded our line to include sensory-friendly hoodies crafted for comfort, eliminating common irritations like scratchy seams and tags. These pieces are more than clothing—they’re a statement that everyone deserves to feel comfortable, valued, and accepted.

Heartfelt Community Support and Positive Feedback

The support we’ve received from the community has been profoundly uplifting. One touching review that stays with us reads:

“At last, a product that considers every sensory need in one. The Harmony Hoodie is the perfect blend of sensory support and style, with every little detail thought out. Our daughter loves it. Can’t recommend it highly enough!”

This kind of feedback reinforces our commitment to creating products that truly make a difference in people’s lives.

A dad and a pre teen son are wearing tshirts that promote acceptance of neurodiversity and checked shirts and headphones and are dancing in a kitchen

Building a Legacy with Purpl Discounts and Expanding Impact

A meaningful partnership with Purpl Discounts has helped us grow our vision further. Purpl Discounts, an organization dedicated to making life more accessible and affordable for people with disabilities, aligns perfectly with our mission. Together, we’re working to expand awareness and provide valuable resources to the special needs community. Through discounts and community support, we’re bringing practical assistance to families like ours and helping to foster a more inclusive world. Purpl Discounts resonates deeply with our ethos, and together, we’re working to bring much-needed awareness and solutions to the broader special needs community. 

Our Vision for Differently Perfect: A Future of Inclusivity and Empowerment

As we look to the future, our vision is to transform Differently Perfect from a passion project into a pioneering, inclusive fashion brand. Our goal is not only to create jobs but to provide a platform where neurodiverse individuals can thrive. We envision a world where differences are celebrated, and contributions from people of all abilities are valued and embraced.

Through community outreach and educational content, we’re raising awareness about neurodiversity—from Autism to sensory processing challenges. Every like, comment, and share fuels our mission and strengthens a community ready to make a positive impact. Together, we’re not just selling clothes—we’re building a legacy of inclusion, understanding, and respect. Our partnership with Purpl helps amplify this message, offering practical support through discounts and resources that make a real difference in people’s lives.

Two young girls are sitting at a small children's table, one wearing a mustard yellow sweater and the other in a pale green shirt. The girl in the yellow sweater is trying on sunglasses and looking playful, while the other girl is laughing joyfully. They appear to be engaged in a fun activity with toys scattered on the table. The setting is a bright room with a clean, wooden floor.

Join Us in Building a World Where Everyone Belongs

If you’re facing your own challenges, know that you’re not alone. Embrace your journey, cherish each victory, and remember that your love and dedication make a world of difference. We invite you to join us in this movement for change. Your support, whether through purchasing a product, sharing our story, or simply engaging with our content, empowers the community and brings us closer to a world where everyone can be their Differently Perfect self.

Thank you for being part of our journey. Together, we can make inclusion not just a concept, but a reality.

Find Differently Perfect on their website and on Instagram for updates, community stories, and more: Instagram – Differently Perfect

Let’s build a kinder, more inclusive world, one step at a time.

Purpl members can get 15% off their first order with Differently Perfect – get the ideal Christmas gift for the perfectly different people in your life today

A young woman sits in a wheelchair with headphones on and is dancing, she is wearing a pink differently perfect t-shirt that says celebrate minds of all kinds and lots of flowers on it

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